A course by Jorge Feres · 20 years in the business
Viral is not luck. It's parts.
I spent 20 years in advertising, marketing and tech companies learning what makes people stop, watch and remember. The Teardown takes all of it apart, so you can build short explainer videos on your own. No team. No camera. No guessing.
The problem
You have three seconds.
Most videos spend them saying hello.
People don't leave because your topic is boring. They leave because the first line gave them no reason to stay. Think you can feel the difference? Prove it.
Which opening keeps you watching?
Curve is an illustration, not measured data.
The Teardown
This is one video.
Keep scrolling.
Who's taking it apart
20years
Oi, I'm Jorge.
I've spent two decades on the side of the screen that gets paid to hold your attention. This course is what's left when you remove everything that was never needed.
- Advertising taught me nobody owes you a second of their time.
- Marketing taught me a message without a goal is just a hobby.
- Tech companies taught me to turn craft into a system that runs every week.
- 3 cities
- Directed the motion team for a Unite keynote. Two weeks, one live show.
- 12 designers
- Built a production tool that became a team's standard.
- 9 films
- Built the toolkit that let editors assemble Unity partner films.
- 3 people
- Led R&D for a weekly short film pipeline run by a tiny crew.
One honest note: Dismantlo is a brand new channel. I'm not selling you a lucky follower count. I'm selling the system, and you get to watch it work in public.
Before you sign up
This is not for everyone.
For you if
- You want to make videos alone, without a team or a studio
- You'd rather not be on camera
- You're starting from zero, or you create already and your videos stall
- You want a process you can repeat every week
Not for you if
- You want a button that does the whole thing
- You want a guarantee of views or income
- You won't publish consistently
- You're after advanced VFX training
The offer
Get in before it opens.
- 7 modules, from first idea to published video
- The real project files, ready to reuse
- Bonus: name, brand and identity for your channel
- The full toolkit: Claude +
The rest stays private until launch. The waitlist sees it first.
$197 $147
One-time payment. Waitlist only.
Loose screws
Questions.
Do I need to appear on camera?
No. Nothing in this method needs your face.
Do I need to know animation or editing?
No. You'll follow the full process step by step. If you already edit, you'll move faster.
What tools do I need?
A computer and a paid Claude plan. The rest of the toolkit is part of the course, and the waitlist sees it first.
Does it work for my niche?
If your topic can be explained, it can be taken apart: tech, science, history, money, health, your own product.
When does it open, and how long is it?
It's being recorded now. The waitlist gets the date, the final runtime and first access before anyone else.
Is joining the waitlist a commitment?
No. It's free. It only reserves the $147 price. You decide when the course opens.
What language is the course in?
English.
